The origin of Norway's name comes from the Anglo-Saxon meaning of the 'Northern Way', defined by the Atlantic coastline. The ocean and its's riches have always connected Norway, bringing about prosperity and offering broader horizons. For London Design Biennale 2020, Norway will invite visitors to explore the ocean, including the fjords and rugged coast. The installation focuses on ocean-based inclusive design and how this provides a ripple effect for people, the environment and business.

“By designing for a diverse audience, we can create more innovative and user-friendly products, services, buildings, environments and societies, that are ultimately better for everyone,” says curator and project manager Victoria Høisæther. 

The Norwegian installation presents how inclusive design resonates with the ocean, and how it impacts peoples' lives. Visitors are invited on an interactive journey above and below the water, to challenge views on inclusion. Through sight, smell and sound, visitors receive a sensory experience of waves and marine life, with virtual oceanic demonstrations from the north to the south of Norway. 

Visitors will experience a wider sense of horizons in a narrow fjord; sense warmth in a freezing swell; and feel elevated by diving deep.