LONDON DESIGN BIENNALE 2018

The theme, Emotional States, inspired a diverse, global commentary on our emotionally turbulent times. At Somerset House, 40 countries, cities and territories presented installations that were curated by some of the most distinguished museums and design institutions in the world.

These exhibits interrogated the ways in which design affects every aspect of our lives, and influences our very being, emotions and experiences. Together, they presented an exciting laboratory of ideas that investigated the important relationship between design, strong emotional responses, and real social needs.

Graphic Identity

For the second consecutive edition, the Domenic Lippa team at Pentagram created the visual identity and promotional materials for the Biennale. As with the previous identity, a restricted colour palette of orange, black and white was used.

In response to the theme of Emotional States and taking inspiration from Charles Darwin’s seven universal emotions, Pentagram created and commissioned a series of arresting masks handmade by Wakefield-based paper artist Andy Singleton and photographed by London-based John Ross.

Learn more about the graphic identity.

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