Jatobá founded W/DESIGN in 2012, following a 20 year career as an Economist and Investment Banking Director.

He is an art collector, and created Design São Paulo – which had its first edition in June 2011. 

Jatobá regularly contributes articles to design publications and curates numerous exhibitions and fairs, including exhibits with the Campana brothers, Baró Gallery, Claudia Moreira Salles, Rodrigo Almeida, Leo Capote and Carol Gay. He is currently Curator and Creative Director of MADE: Market. Art. Design. – an annual event in São Paulo, inspired by international high-end and collectible design. 

Jatobá is a member of the Campana Institute where he acts as New Business Director; Directing Council of the Association of Friends of the Contemporary Art Museum MAC-SP; Council of the Brazilian handcraft NGO, ARTESOL; and President of the Instituto Bardi.