Es Devlin has chosen ‘Resonance’ as the theme, which over 50 countries, cities and territories will respond to in their installations and presentations across the entirety of the site.
Devlin explains, “We live in an age of hyper resonance, the consequences of which are both exhilarating and devastating. Everything we design and everything we produce resonates. Each idea we generate has the power to reach a mass digital audience undreamt of by previous generations, while the lifespans of the physical products we create often endure long beyond our own. Whether in the social media feeds of millions or in the bellies of marine animals, our ideas and our objects stick around.
In our global, digital era, design can reach instantly across borders and bridge cultures. It can positively alter behaviours and transform societies. Perspectives can be shifted and lives can be improved when new ideas resonate and are adopted by extended communities. Designers have the power to influence and amaze their audiences into making these profound shifts, using the mass networks available to them to resonate practices that will help build a more sustainable future.”