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Panasonic Design


London Design Biennale 2018 Emotional States Medal in partnership with Panasonic Design

Panasonic Design has been the driving force of Panasonic's product innovation and creativity since 1951, when it was founded as the first ever in-house design department in Japan. Since the beginning, its mission has been to create the best-designed products that truly transform people’s lives. This continues today with an increasing emphasis on developing products that fit seamlessly into our homes, lives and environments and enhance our enjoyment and experience of everyday life. 

In 2018, as part of Panasonic’s centenary celebrations, Panasonic Design relocated to a brand-new head office in Kyoto, Japan’s cultural capital, with additional satellite studios around the world including the FLUX team - a special task-force focusing on future innovations, insights, design strategy, and storytelling. As part of the centenary, Panasonic Design also created ‘Transitions’, an award-winning installation and talk series at Milan Design Week exploring transitions taking place today in design, technology and wider culture, as the design team look ahead to the next  100 years of ground-breaking innovation.

“We have events like the Olympics and the World Cup where world nations come together in the name of sport. London Design Biennale 2018 was a chance for the best creative minds in the world to get together in one place to celebrate creativity, learn from and inspire one another, and ask the big questions about the future of design; the future of living” Takehiro Ikeda, Creative Director, Panasonic Design