The design team at Jaguar presented an installation using lasers and light guide technology to produce a silhouette of a futuristic vehicle that celebrated the Art of Performance. It told the compelling story of Jaguar's rich heritage, from past through present and into the future. A laser-powered light guide passed through the rooms, forming the distinctive silhouette of the iconic E-Type before transforming into today's family sports car, the F-PACE. In the "gallery of the future", an impression was created of a transcendent machine floating in light, evoking a utopian future in which technology has liberated mobility, and travel is thrilling, beautiful and sustainable.
Design Team: Ian Callum, Director of Design — Jaguar; Hugo Nightingale, Creative Specialist — Jaguar Advanced Design
Supporting Body: Imagination
Photo: Ed Reeve