‘Emotional States’ has been chosen to provoke a broad interpretation across design disciplines, with immersive and engaging installations that interrogate how design affects every aspect of people’s lives – the way we live and how we live – but also influences our very being, emotions and experiences. Together the countries’ responses to the theme will present an exciting laboratory of ideas that will investigate the important relationship between design, strong emotional responses and real social needs.
Emotions are universal, with shared meanings that transcend borders. Installations will explore the full spectrum of emotions as classified by Charles Darwin, in his 1872 work, The Expression of the Emotions in Man and Animal. These emotions are; Anger, Contempt, Disgust, Fear, Happiness, Sadness and Surprise. We are delighted to have worked with our world-leading creative partner Pentagram on a new creative campaign to represent these 7 emotional states.
Visceral exhibits and experiences will evoke moods and explore a particular country or city's design story. National entries will ask: how does design evoke, communicate and manipulate emotions? How can design promote and support well-being? Conversely, how can design provoke and address anger and stress? How might emotionally durable designs reduce the impact of consumption and waste? What are the possible consequences of robots as emotional machines?
The powerful theme allows visitors to question some of the big issues of our time and interact with brand new work by world-leading architects, designers, scientists, writers and artists in a broad, vibrant exhibition.