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Welcome to Weden

Welcome to Weden rethinks design and manufacturing on collaborative, artisanal grounds. The name emphasises the 'we' in Sweden, and points towards a more inclusive future society - a 'wetopia'. The project promotes the strength of collaboration, inviting 15 designers and manufacturers to work together on different, more equal terms. The installation shows the result of these collaborations—design projects that point towards smaller-scale and non-hierarchical local production, with room for the artistic process. All parties share the rewards as well as the risks. It presents an intriguing counter-strategy to the existing model of unethical, far-flung, large-scale mass production.

Administering Body: The Embassy of Sweden, London
Design Team: Form/Design Center (Producer); Katja Pettersson (Exhibition Architecture); VarvVarv (Graphic Design)
Curator: Jenny Nordberg
Supporting Bodies: Ministry for Foreign Affairs; Swedish Arts Council; The Swedish Institute; Department of Culture, City of Malmö