Collectives have long been a source of utopian principles and practices — and Croatia has a history of producing them. Curator Maša Milovac invited eight emerging designers to join forces and form the Utopian Collective to draw on this ethos of cooperation. As well as presenting a set of objects produced by the designers, the result of a series of workshops, the collective interprets the process itself as an end result. It explores collaborative design as a possible response to the individualistic practices set up as imperatives of competitiveness in consumer society and a neoliberal market environment.
Administering Bodies: Ministry of Culture of the Republic of Croatia; Croatian Designers Association
Design Team: Maja Čule, Mauro Ferlin, Hrvoje Hiršl, Maja Kolar, Mauro Massarotto, Maša Poljanec, Oleg Šuran, Hrvoje Živčić
Curator: Maša Milovac
Supporting Body: Embassy of the Republic of Croatia in the United Kingdom